Resumes

I have been working on my resume lately and there are seriously so many different resume templates that you can find online. How do you know which one to use? I feel like employers should rely on what your resume says, but do they really care about the lay out of it? It's all the same information. Also, each person looking at it has different views on what is attractive to their eye concerning size, fonts, bullets, white space, etc. I had someone tell me once to make my resume more unique to me. They suggested adding different fonts, sizes, and bullets into the paper so it didn't look so structured? I thought it was supposed to look professional. Well, it's been working so far so I must have done something right.